02 September 2026 Delhi : Radisson Collection Hotel & Spa, Riverfront Srinagar, India’s first Radisson Collection Hotel, has appointed Vaishnavi Singh as Marketing, Communications & PR Manager, as the property continues to establish its identity within India’s luxury hospitality landscape.
Bringing together experience across international hospitality brands, multi-property environments and pre-opening projects, Vaishnavi will lead the property’s marketing, communications and public relations mandate, with a focus on building a distinctive brand voice and strengthening its presence across key markets.
Her role will encompass brand strategy, integrated marketing campaigns, digital and social media, content, public relations, media relations, influencer engagement and strategic partnerships, with an emphasis on creating meaningful and relevant connections between the property, its audiences and the destination.
Prior to joining Radisson Collection Hotel & Spa, Riverfront Srinagar, Vaishnavi has worked across hospitality properties and international brands including Uday Palace Navsari, a member of Radisson Individuals; Hawthorn Suites by Wyndham Dwarka, India’s first and only Hawthorn-branded property; Wyndham Garden Udaipur; and other pre-opening hotel projects.
Her experience across both operating and pre-opening environments has shaped an approach that brings together strategic brand thinking and creative storytelling — from building awareness around new properties to developing campaigns, digital narratives, media relationships and collaborations that strengthen brand visibility.
At Radisson Collection Hotel & Spa, Riverfront Srinagar, her focus will be on translating the property’s luxury proposition into a compelling communication narrative while bringing the character, culture and contemporary spirit of Kashmir to the forefront.
Speaking on her appointment, Vaishnavi Singh, Marketing, Communications & PR Manager, Radisson Collection Hotel & Spa, Riverfront Srinagar, said:
“I am delighted to begin this new chapter with Radisson Collection Hotel & Spa, Riverfront Srinagar. For me, this is an exciting opportunity to build a distinctive narrative for a property that sits at the intersection of contemporary luxury and the rich cultural character of Kashmir. I look forward to creating stories that go beyond communicating the hotel, and instead create a deeper connection with the destination, its people and the experiences we offer.”
Shubhankar Jyoti, General Manager, Radisson Collection Hotel & Spa, Riverfront Srinagar, said:
“We are pleased to welcome Vaishnavi to the team. Her experience across international hospitality brands, pre-opening projects and integrated marketing and communications brings a valuable perspective to the property. We look forward to her contribution towards building a strong and distinctive brand presence for Radisson Collection Hotel & Spa, Riverfront Srinagar.” TravTour MICE by Arvind Sharma